What's Up in Music
Back to Blog

“Music Labels in Licensing Talks with AI Startups Suno and Udio”

WUIM Editorial
3 min read

AI in Music: Are Labels Finally Making Peace with Suno and Udio?

Okay, so here’s the deal—AI in music is not going away. Whether we like it or not, it’s here, it’s evolving, and the big players in the industry are scrambling to figure out how to deal with it. And guess what? It looks like the major labels might be shifting from suing AI music startups to working with them.

According to a recent report from Bloomberg, the big three (you know who they are—UMG, Sony, Warner) are in talks with Suno and Udio, two AI music platforms that have been at the center of a massive copyright lawsuit since last year.

Now, I’ve been following this whole AI music thing way too closely (seriously, my YouTube recommendations are just AI-generated songs at this point), and this feels like a huge turning point.

Wait, What’s the Deal with Suno and Udio?

If you’re not deep in the AI music rabbit hole, here’s the quick rundown:

  • Suno and Udio are AI platforms that let users generate full songs (vocals, instruments, everything) just by typing a prompt.
  • The labels freaked out because they believe these tools were trained on copyrighted music without permission.
  • Last year, the RIAA sued both companies for copyright infringement.

But now? It seems like the labels are switching from “We’re gonna sue you into oblivion” to “Hey, maybe we can work something out.”

What’s on the Table? Licensing & Equity

The Bloomberg report says the labels are discussing:

  1. Licensing deals – Basically, letting Suno and Udio legally use their music catalogs for training AI models.
  2. Equity stakes – Yep, the labels might get a small ownership slice in these startups.

This is massive because it could set a precedent for how AI and the music industry coexist. But (and there’s always a but), there are still some big hurdles:

  • How much control will labels have? They don’t just want money—they want to influence how their music is used in AI training.
  • How will artists and songwriters get paid? If licensing fees start flowing, you know musicians will want their fair share.

Why This Matters for Musicians & Producers

As someone who’s spent way too much time messing around with AI music tools, here’s why this is a big deal:

  • Legal AI music tools could become mainstream. If Suno and Udio get licensing deals, they won’t have to worry about lawsuits—meaning more innovation, better models, and (hopefully) fair pay for creators.
  • Artists might finally get a seat at the table. Right now, AI music is a Wild West. If labels start cutting deals, musicians could get a say in how their work is used.
  • This could kill some lawsuits… but not all. Even if Suno and Udio settle, other AI music startups (looking at you, Boomy) might still face legal battles.

My Take? It’s Complicated.

I’ll be honest—I love messing around with AI music tools. They’re fun, weird, and sometimes accidentally genius. But I also get why artists are nervous. If AI can spit out a decent song in seconds, where does that leave human musicians?

That said, licensing deals could be a step in the right direction. Instead of fighting AI, the music industry might finally be figuring out how to work with it.

What’s Next?

Keep an eye on:

  • How much equity the labels get. If they own a piece of Suno/Udio, that could shape the future of AI music.
  • Whether artists get a cut. If licensing money flows in, will it trickle down to the people who made the original music?
  • New AI music tools entering the space. If Suno and Udio get legal clearance, expect way more competition.

One thing’s for sure—AI music isn’t slowing down. Whether we like it or not, the future’s gonna be weird.


Want more music tech deep dives? Sign up for Music Ally’s newsletter—it’s free and packed with industry insights.

Share