Deezer Tackles AI Music Surge with New Detection Tool

Deezer’s New AI Tool: A Whirlwind of 10,000 AI Tracks a Day!

So, I stumbled upon this wild factoid the other day – apparently, 10,000 AI-generated tracks are uploaded to Deezer daily! That’s like a mountain of digital tunes cascading into our ears every 24 hours. Can you even imagine? I feel like I’ve just dropped into some futuristic sci-fi movie where robots compose symphonies. But hey, it’s 2025, so what do I know?

The Rise of AI in Music

Let me take you on a little journey back to when I first dipped my toes into music with tech. As a musician knee-deep into sequencers and electronic gadgets, I was always intrigued by technology’s ability to create sound. But back then, if someone had told me about AI churning out full-blown tracks daily, I’d have laughed and asked for a sneak peek of their time machine.

Nowadays, technology in music is not just about making beats on a computer. It’s about artificial intelligence composing, producing, and even experimenting with genres at a pace that we humans can hardly keep up with.

Deezer’s Mission: Clean Up the Playlist

Now, back to Deezer. They’re not just sitting by letting their platform overflow with AI tracks. Nope, they’ve launched a fancy AI detection tool to sift through all that noise. Deezer’s got these edgy tools that file patents left, right, and center to detect which tunes are human-made and which are the digital dreams of a computer.

Can You Feel the Beat? – CEO Alexis Lanternier doesn’t want AI-generated music sneaking into their recommendations. So, they’re excluding these tracks from their top fan or editorial playlists. It’s like they’re curating a cocktail party and gently telling the AI guests to chill in the lounge instead of hogging the spotlight at the main table.

Why All the Fuss?

Sure, AI tracks are dazzling and all – kind of like fireworks on New Year’s Eve. But the concern here is how they can muck up the moolah for real-life artists. Imagine you’ve been crafting your sound for years, and suddenly a computer program copies you and cranks out thousands of similar tracks. Unfair, right?

Alexis emphasizes responsibility in AI use to ensure artists’ rights and earnings aren’t strangled by silicon fingers. It’s about maintaining a balance – using AI to enhance creativity, not drown it.

The Tech Behind the Tunes

Deezer filed patents for their AI tool – two of them, to be exact. Chief Innovation Officer Aurelien Herault swings in here, explaining how today’s tools work only when trained on specific AI models. But once a slick new model pops into the scene, it’s like asking a flip phone to download TikTok – not gonna happen. They’ve cracked the code with something more flexible and robust that plays nice with different models.

Sort of like some omnilingual translator for AI tunes.

Tangles with Copyright

SIDEBAR: Speaking of AI models, companies like Suno and Udio are the cool kids on the tech block. Too cool for school, maybe – because they’re getting sued left and right. Oops! They allegedly used copyrighted music without the proper handshake and how-do-you-dos. Suno even got hit with a lawsuit from GEMA, Germany’s music licensing body. Talk about putting the “harm” in harmonies, am I right?

Deezer’s Artist-Centric Model

And just when I thought Deezer couldn’t get more proactive, I find out they’ve been slashing what they call “useless” tracks. It’s like weeding out dandelions from a field of roses. They teamed up with Universal Music Group for this “artist-centric” thing. Think VIP treatment for artists who actually draw crowds. And not forgetting to disincentivize low-quality content – whatever that blabber happens to represent on any given day.

Jeronimo Folgueira, the former CEO, made a point about the user experience. Let’s face it, too much clutter can be a real buzzkill. If your playlist starts to look like my uncle’s basement – full of random junk – odds are you’ll change the station.

Looking to the Future

The future’s looking tricky. Some reports suggest AI could slice off nearly a quarter of music creators’ revenue by 2028! That’s a huge chunk. I mean, who wants EUR €22 billion lost in the sands of time? CISAC, a bigwig in authors’ societies, is pushing for protections. They’re knocking on AI companies’ doors, saying, “Let’s make a deal, folks!” But as the lyrics go, it’s easier said than done.

So, my dear musically-inclined amigos, what’s your take? Is AI music a blessing or a curse? The debates rage on, but one thing’s for sure – Deezer is on a mission to clean up the mess, and I’m here with popcorn, waiting to see how it all plays out.